About your hair type

Damaged hair has less elasticity than normal hair. It is rough, brittle and strawlike to the touch. It is difficult to comb and tends to spilt at the ends.

Over bleaching is one of those things that is very common. A lot of people do it to create brighter blondes and bright colours, but your hair begins to suffer the damage and it takes ages to fix. Damaged hair can also be caused by over using straighteners, curlers and backcombing your hair too much.

How to look after your hair

If you have coloured blonde hair it is more than likely that somewhere along the line you have had bleach on your hair. Bleach causes destruction and it takes seconds for the damage to happen and months to get it back to normal.

When hair is damaged, always use strong protein based products. These will restore the natural proteins in your hair and strengthen it, making it more manageable.

Over styling your hair with heat irons can cause a lot of damage, so using good heat protector products is always a good idea. It won't make you feel too guilty about using the irons.

Shampooing and Conditioning

For damaged or bleached hair the best shampoo and conditioner to use is the Redken Extreme range. Redken Extreme shampoo and conditioner is protein based. It restores hair back to its normal state, making it stronger and easier to manage. It de-tangles and smooths the hair out, whilst adding a healthy shine.

Styling your hair

For styling your damaged or bleached hair we recommend the following products. All of these products have been specifically formulated to intensely moisturise and nourish the hair, restoring it back to its normal state. They work on repairing the damage that has been made and work to strengthen your hair.